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A baby sleeping on a bed while holding the 'asleep' side of a Zelkii mint green bunny LuviDuvi lovey.

Where Our Story Began

It all began with one little lovey and a very loved little girl.

Her cuddly companion became her source of calm — a tiny piece of comfort she could hold close, wherever she went. She called it Ma.

That tender bond inspired the creation of the LuviDuvi™ — made to carry the same warmth, reassurance, and love that little hands and hearts hold so dearly.

This 'playtime to bedtime' image shows a toddler first playing with the 'awake' brown fawn LuviDuvi lovey, then sleeping soundly while cuddling its 'asleep' side.

From One Lovey to a Little World of Calm

What began with a single lovey grew into something bigger — a mission to bring more calm, comfort, and connection to the early years of childhood.

At Zelkii, we design every product with love and intention — helping families create gentle routines that make little ones feel safe, soothed, and ready for sleep.

Each LuviDuvi™ is reversible — a playful friend by day and a comforting companion by night — thoughtfully crafted to nurture emotional security and sweet dreams.

An overview image titled 'Meet our Friends', showcasing the four Zelkii collections: Teddy, Puppy, Fawn, and Bunny, each with an 'awake' LuviDuvi lovey and a matching bamboo sleep sack.

A Storybook World of Gentle Friends

The heart of Zelkii lies in its storybook charm — a whimsical collection of characters, each inspired by nature and designed to bring softness, wonder, and calm.

From Clover the Bunny to Fawn, Teddy, and Puppy, every friend carries its own quiet story. Each character is woven through our range — appearing as a LuviDuvi™, sleep sack, or pyjama set — so your child can grow with their favourite companion through every snuggle and sleepy moment.

A mother looks lovingly at her baby, who is sleeping soundly in a Zelkii mint green bunny bamboo sleep sack.

Rooted in Nature, Made for Little Hearts

Our materials are chosen with care — gentle for delicate skin and kind to the planet.

All Zelkii products are Oeko-Tex Standard 100 certified, ensuring they’re free from harmful substances and safe for even the most sensitive little ones.

Our sleep sacks and pyjamas are made from a premium blend of 95% Viscose from Bamboo and 5% Spandex, offering buttery softness, natural breathability, and a touch of stretch for ultimate comfort. Bamboo’s temperature-regulating properties help keep little bodies cool in the heat, warm in the chill, and cozy all night long.

A smiling mother sits on the floor holding up her laughing baby, who is wearing a Zelkii mint green bunny sleep sack.

A Softer Start to Childhood

Zelkii is more than a brand — it’s a philosophy.

A belief that softness matters. That love can be woven into fabric and stitched into every detail.

From the first snuggle to the last bedtime story, our little world is here to bring calm, comfort, and connection — one gentle beginning at a time.

A happy toddler and mother sitting on a blanket in a park by the water, holding the 'awake' Zelkii puppy LuviDuvi lovey.

From Our Family to Yours

Thank you for being part of the Zelkii story.
Every cuddle, every bedtime routine, every tiny moment of calm — you’re the reason we create what we do.

With heartfelt gratitude,

Image of bamboo being held by a panda.

Why Bamboo ?

Soft by nature. Gentle by design.

We choose bamboo for its incredible softness, breathable comfort, and natural kindness — to delicate skin and to the earth.

Light as a whisper and smooth as silk, bamboo fabric keeps little ones cool when it’s warm, warm when it’s cool, and cozy all the time. Naturally hypoallergenic, moisture-wicking, and Oeko-Tex Standard 100 certified, it’s lovingly crafted to be safe, soft, and soothing for even the most sensitive skin.

Our premium blend — 95% Viscose made from Bamboo and 5% Spandex — offers a gentle stretch that moves with your little one, helping them drift comfortably from play to dream. And because bamboo is around 3°C cooler than cotton, it helps regulate body temperature for a more restful sleep — no more overheating, tossing, or night sweats.

 At Zelkii, we believe that calm begins with routine. Just like dimming the lights or singing a lullaby, zipping into our bamboo sleep sacks or snuggling a lovey signals that it’s time to rest — helping nurture healthy sleep habits from the very beginning.

 Beyond comfort, our choice of bamboo is also a promise to the planet. This remarkable plant grows quickly, uses up to 30% less water than cotton, absorbs 45% more carbon dioxide, and produces 35% more oxygen — all without the need for harmful pesticides.

 At Zelkii, bamboo isn’t just a fabric. It’s a thoughtful choice — for comfort, for calm, and for a softer, safer start to childhood.